Commercial rug specifiers traditionally have just two options: companies in the commercial flooring space known for durability but lacking style, or more fashionable companies that treat rugs as stylish accessories alongside cushions and throws but can lack durability or elements of customisation.
We saw an opportunity to merge these two worlds, creating visually stunning rugs specifically built to meet the demands of commercial and hospitality spaces. That’s been our mission from the start —and it’s only possible through the combined expertise of our team.
Together, the team help clients design and execute commercial and hospitality rug projects on a budget and within a contract lead time.
About Us
Creative Direction
Claire leads the creative direction for our products and brand. She is an interior designer and has worked in London and New York designing globally. She has an inherent love of materiality, color trends, and is constantly researching and testing ideas to design textiles that inspire.
Claire McPoland
Emma Archer
Art Direction
Emma is a Berlin based creative specialising in Art Direction, Interior Styling and Curation for commercial spaces and brand activations. She aims to use art and design to create beautiful spaces that capture the atmosphere and celebrate the identity of each collection.
Tarah McNaughton
US Business
Tarah leads our American business and is based in New York. She lived in London expanding NBC Universal’s golf business into the UK market. She also established her own real estate investment firm in Florida. She draws from her entrepreneurial skills and enthusiasm for design to grow our brand in the US.
Founder
Lauren was born into the world of carpet. Her father owned a small plant in Mexico, and the Totzke family grew up in Dalton, Georgia, the ‘carpet capital of the world’.
With 2 decades of experience in commercial flooring, Lauren’s expertise is executing large scale commercial projects. She deeply understands all the technical details required to take a rug from concept to specification to installation to life on the floor. The knowledge of carpet construction, manufacturing and logistics sets the foundations for the creative side of our business to design from.
Her travels to India and years working with our manufacturing partner deepened her appreciation and love for traditional hand crafting and natural materials. She is passionate about having a socially responsible offering and collaborating with a diverse set of creative minds to build a beautiful and responsible brand.
Lauren Totzke
Contact us:
rugs@totzkeltd.com
London Studio:
Studio 228 Netil Corner, 2 Bocking Street, London E8 4RU
New York/Berlin:
By Appointment